LONDON – Snowton & Partners today announced the official opening of its first North American office in Denver, Colorado. This landmark expansion marks the firm’s formal entry into the United States, establishing a permanent presence to serve a new and dynamic generation of families, entrepreneurs, and philanthropic institutions. The choice of Denver is a deliberate and forward-looking strategic decision, reflecting the firm’s conviction that the future of American enterprise and legacy creation is increasingly being forged in the nation’s vibrant interior, far from the traditional coastal centres of finance.
This strategic move is underpinned by what the firm has termed ‘The Denver Thesis’—a deep-seated belief that the American Mountain West represents a new frontier for the kind of long-term, values-aligned counsel that Snowton & Partners provides. For decades, global advisory services have focused almost exclusively on the established financial capitals of the East and West Coasts. However, a profound demographic and economic migration is underway. A new ecosystem of significant wealth is burgeoning across the American interior, driven by innovation in technology, aerospace, biosciences, and sustainable energy. This wealth is often first or second-generation, deeply entrepreneurial in spirit, and guided by a set of values that prioritise community impact, quality of life, and a tangible connection to the natural environment. It is a form of legacy that demands a more holistic, more personal, and less transactional advisory model.
The Denver office of Snowton & Partners is therefore specifically structured to meet the unique needs of this client base. The firm will offer its full suite of integrated services, with a particular focus on three core areas tailored to the regional character. The first is Entrepreneurial Succession and Governance, providing founders of high-growth companies with sophisticated guidance on transitioning leadership, structuring family offices, and embedding their founding values into durable corporate and philanthropic entities. The second area of focus is Sustainable and Land-Based Legacy, a highly specialised advisory practice dedicated to helping families with significant land holdings navigate the complexities of conservation easements, regenerative agriculture, and water rights, ensuring their stewardship of the land becomes a central and perpetual part of their family’s heritage. The third pillar is the firm’s signature Global Education Advisory, connecting the next generation of American innovators and leaders with unparalleled educational opportunities across the world, thereby building a bridge between the heartland of the United States and the world’s foremost centres of learning.
To lead this significant new venture, Snowton & Partners has appointed the highly respected Denver native, Jameson ‘Jamie’ Croft, as Managing Partner for North America. Mr. Croft joins the firm after a distinguished career as a senior partner at one of Colorado’s most prestigious law firms, where he was widely regarded as the foremost expert in complex trusts, estates, and philanthropic law for family enterprises. He has served on the boards of several major cultural and environmental non-profits across the Mountain West and brings an unparalleled understanding of the region’s unique economic and cultural landscape. He will be responsible for building a dedicated team of locally-based specialists who will work in seamless collaboration with the firm’s global resources in London and Zurich.
Shelby Swinton, Founding Partner at Snowton & Partners in London, commented on the expansion: “Our entry into North America is a pivotal moment in our history, and our choice of Denver is a statement of our future direction. We have always sought to partner with clients who are not merely managing wealth, but actively creating the enterprises and legacies of the future. We see that creative, pioneering spirit in abundance in the American West. Under Jamie Croft’s exceptional leadership, we are not simply opening an office; we are planting a flag and making a long-term commitment to a region we believe will be a vital engine of global innovation and thoughtful philanthropy for the century to come.”
Jameson Croft, the new Managing Partner for North America, added: “Having spent my entire career advising families in this region, I have seen first-hand the need for a truly integrated advisory service that speaks the language of legacy, not just the language of finance. There is a profound desire here to build something that lasts, to connect wealth with purpose, and to ensure the next generation is prepared to be responsible stewards. The philosophy and global capabilities of Snowton & Partners are a perfect match for the ethos of the New American West. I am incredibly honoured to lead their expansion into North America and to build a team dedicated to serving this remarkable community with the depth, discretion, and dedication it deserves.”
The new office of Snowton & Partners is situated in a thoughtfully restored historic building in LoDo, Denver’s vibrant Lower Downtown district. The space itself is a reflection of the firm’s philosophy, blending the rich heritage of the American West’s architecture with clean, modern, and sustainable interior design. This presence is envisioned as the first step in a broader, long-term North American strategy, serving as a hub from which the firm will thoughtfully expand its ability to serve clients across the continent.
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